Optimising Your Email Marketing Campaign - Part IV
Having highlighted the steps involved in building your own personalised prospecting email marketing campaign, we now explain how to optimise your campaign and achieve superior ROI!
A client’s 'lifetime value' (CLV or CLTV) is generally defined as the value a client provides to your business over their lifetime or the lifetime of your business. The CLV is a very important metric to determine your client's profitability and helps advisors make important decisions about what strategies they should implement to sustain or gain new clients. However, only 11% of financial advsiors are measuring it (Source: MarketingWeek).
73% of financial advisors believe that marketing and client acquisition is one of the key areas they seek to improve, according to Rydex advisor benchmarking. At NETZ, we have identified three core concepts which can enhance your marketing strategy to successfully win and nurture current and future clients.